In a world of sanitized, politicized and agenda-filled news broadcasts, finding the truth has become a full-time job. We are confronted by a cacophony of trite media stories that have little or nothing to do with our reality in the present or, more importantly, the future. Yet for all the noise there is no clarity, no critical thinking, no objective voices to defend our society from an imminent future for which we are more than ill-prepared.


Raise awareness of the coming challenges to our society. We are the canary in the coal mine, stress testing the future.


Playing with degrees of variations, our mission is to instigate change and transformation on personal, social, societal, and political levels.

We are a compass to our potential futures.

Philosophy, transparency, ethics and values

The Dead Rabbit Society is committed to objectively analysing, discussing and disseminating directional information around the important questions of our time.

The ethical principles that we adhere to are the principles of justice, beneficence, non-maleficence, accountability, fidelity, autonomy, and veracity. We wish to effect change and increase awareness around the important issues of our time and those which will affect our collective future.

As such, we pledge to provide a transparent overview of all agreements, sponsorships, investments and vested interests in the Dead Rabbit Society.

Our philosophy is quite simple: all support and investment in the Dead Rabbit Society or any of our events, productions and publications will be clearly communicated.

We are, regardless of support, fiercely independent and will not sacrifice our principles, ethics or values in the course of our work.

Our world will undergo seismic changes in the coming 20-30 years, crossing the boundaries of science, technology, business, equality, education, sociology, philosophy and your everyday life experience.

“Believe nothing, no matter where you read it, or who said it, no matter if I have said it, unless it agrees with your own reason and your own common sense.” – Gautama Buddha

The team

Trevor – co-Founder Editor in chief

TS O’Rourke is an Irish author of several crime, mainstream literary, experimental and historical novels. With over 25 years’ experience in the field of journalism, marketing and PR, his focus in recent times has been on script- and copywriting. He is also an experienced brand, product and consumer research professional with a love for deep-diving into complicated topics and transforming them into easily digestible and entertaining communication, across a wide range of media channels. He is driven by a love of change and progress.

– co-Founder Head of DRS Latin America

Founder and CEO of Foodlosofia, the only and biggest food design center focused on innovation of the food industry and Casa Nomo, Latin America’s first house of Experiences

Diego Ruzzarin is a Brazilian designer with a specialization in Experiences Design, he speaks 5 languages and has lived in every continent on earth; he considers himself a frustrated creative who decided to see the world for what he wants it to be, not what it is.

Aric – Founder

Aric Dromi is a professional troublemaker and keynote speaker.